The evaluation of the methods used by US Airline Company to increase Essay

The evaluation of the methods used by US Airline Company to increase customer sales in the competitive market - Essay Example The challenges range from high fuel prices to entry of smaller industry players offering lower introductory prices to clients (Pfeffer, 2012). What makes some register more sales over the others is the customer satisfaction initiatives employed to encourage repeat business. This proposal analyses and evaluates the methods used by American Airlines, Southwest Airlines, Air Tran and Virgin America to increase customer sales in this increasingly competitive market. Airline companies under study, the operational challenges facing this industry, methods used by one major Airline Company to increase sales and the methods used by two smaller companies to increase sales. Interviews with the top company management on the methods used to increase customer satisfaction and eventual sales. This is used as it allows for clarity on information that is not so clear for instance, obtaining clarity on company strategic plans and other documents. The sampling strategy used reflects diversity in operations between the bigger and smaller players in the American airline industry. To clarify on this, American Airlines and Southwest Airlines enjoy economies of scale in sourcing for resource inputs while Air Tran and Virgin America are smaller players who get these operational resources in relatively smaller quantities. These are big companies experiencing the same hindrances to growth, as well as same opportunities for success and so, just having one from the major airline segment and two from smaller airline group gives a holistic view of what is happening in the American airline industry. There are 11 major airline companies, 3 major cargo operators and 30 smaller companies operating within American and global airspace. Given that the number of small airlines is almost double of those listed as major companies, a ratio of 2:1 is therefore appropriate for this qualitative research. The purpose of the research is to

Text analysis and report based on Gees discourse analytical approachIt Essay

Text analysis and report based on Gees discourse analytical approachIt - Essay Example These render it interesting to submit to a Discourse analysis. The analysis of the text shall be in accordance with the theory by James Paul Gee that â€Å"interaction with text is necessarily a socially mediated process† (St. Clair & Phipps, 2008:91). Actually, social context circumscribes not only words but other elements of communication, such as readings (Knoester, 2009, p. 677) and actions (Gee, 2005, p. 590). What we say, are interpreted by society based not only on the practice (what is actually said and done), but also on social or historical attributes (such as race or religion) and belief or ideology (Gee, 2005:590). It is generally agreed that An Introduction to Discourse Analysis (Gee, 1999) is one of James Paul Gee’s truly significant treatise on the nature of Discourse, as acknowledged by Rodina (2007), Stibbe (2006), Jarvis (2006), Collins (2000), and Holmes (2000). On the other hand, Davies (2000), while lauding the simplicity and ease of approach of Gee in this book, stated that the latter’s informal writing style and simplicity of discussion tends to dilute the power of his message. The fundamental theory developed in this book is Gee’s seven building tasks for discourse analysis. The challenge of the exercise lies in not only relating the form and function of the text, but in finding specific â€Å"form-function correlations† that are in themselves juxtaposed with specific social practices indicative of social relationships (Gee, 2004:19). This paper shall attempt to apply this theory to the selection chosen for the purpose. The selection, Patrick Henry’s speech on Liberty, hereto attached as Appendix A, is unmistakably intended to highlight the significance of Virginia’s participation in the war against the British colonizers, during the American Revolution. In fact, it is a particularly good example of â€Å"making a mountain out of a molehill†. Coming into the convention, it is easy to